The Trend Continues

0lyn • 22nd Jul 2010 • Media • newspapers

The news is out and the trend line still continues for our daily newspapers in the U.S. It looks like the decline in paid circulation has slowed up, but the gross numbers are still looking pretty sad. Digital convergence is still having a great impact on subscriptions with many switching over to free online newspapers.

I wish I could say that I have, but here in the O.C. with The Orange County Register as our daily paper of record, you can’t make the switch. The reason – the online edition is absolutely horrible! Hard to navigate, multiple replications of the same stories, story headlines and no copy. I could go on all day. I would have to assume that the editors are not willing to give their readers a choice – it’s the daily or nothing in this case. Even the Los Angles Times, the other paper in the O.C. does a better job. Sorry to admit that I used to work at The Register – but those were in the ‘golden days of yore.’